A great profile is the key to success
As mentioned in previous articles, a great way to promote your work as a freelancer is on the many platforms that exist to apply; however, many people, if not most, don't know what to do once they've registered. Here's a quick tip? Rushing through the process of creating your "perfect" profile is not the right route. Why do we say this? Well, think about this: If your profile is incomplete, hard to read or poorly designed, potential clients will move on to the next freelancer. Something so simple to correct should not be an obstacle for you to get a job. And on the other hand, many of the platforms that help freelancers get work tend to recommend those who have their profile done perfectly. A fantastic profile stops clients from taking a second look. That's the kind of profile you want. It's how you're going to make yourself known to people who have never heard of you, so you have to get it right.
In this article we'll give you some pointers on how to make a great freelancer profile.
How to create an excellent freelancer profile
The first step of great importance that, believe it or not many don't do, is to have your profile complete. What does this mean? Basically fill in all the relevant information about yourself, such as your experience and qualifications. Make sure it contains the following points:
- Your full name. Avoid using artistic names, it's unprofessional and people won't know how to address you.
- A great profile picture. You can ask a friend to take a more professional and less artistic picture of you. This will give seriousness to your profile.
- A clear description of what you offer. This is KEY.
- Your most relevant skills and qualifications.
- Your portfolio so they can see your experience.
If you thought these are the points to make a great profile, you are wrong; this is only an acceptable profile. To make it perfect, follow our tips below:
- Some platforms allow you to add a cover photo, so use this space to show off your taste and aesthetics. And as for your profile photo, make sure it's a portrait with your face centered and well-lit.
- Most freelance platforms allow you to link your portfolio online; make use of this tool as best you can so the client can see the best of your work. Don't fill your portfolio with insignificant projects, choose the best ones and add them.
- Think outside the box. Enhance your profile with a video or link to your own web page where you have your profile even more detailed and better designed. You can even include reviews from other clients.
- Link your social media accounts where you share your work, for example, LinkedIn. This gives you authenticity on fraudulent sites like Upwork or Fiverr.
- Usually on these platforms you will need to add a title that helps you apply; make sure it is perfect and not generic like "industrial designer". Think of something that makes you stand out, something that best describes what you do and how clients will benefit from it.
- Don't include work experience that has nothing to do with the job you're looking for. No matter how valuable it is, potential clients don't have the time to read through your entire professional life until they find something that works for them.
- Always keep your profile customer-focused. If you decide to write about your personal interests and experiences, make it clear how they can benefit the client.
- Be specific; going into detail doesn't hurt anyone, as long as it is relevant and clear.
- Watch your spelling. A poorly written text does not generate trust, this is very important.
- Ask someone you trust to review your profile, this to detect any errors that you have not seen and to be able to have an outside perspective.
Finally, remember that your profile is not static. Review it every few months to add your new experience and skills, and to tweak the wording. Like everything else in life, you change with it, so make sure you're constantly revising it so you don't attract clients you're not interested in.
