What does a freelance content creator do?

how to create content as a freelancer
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Team Crema  November 15th 2022

A freelance content creator can do a lot of things. But to make a long story short, it starts with hiring a client to develop marketing and advertising content to help promote, and advertise, a product or service. It is in content creation that we can find things like blog posts, news banners, articles, ads for Instagram and Facebook, etc. Some clients require graphics, videos or multimedia content in general, so you can also include that part of involvement in visual projects. Responsibilities include collaborating with your client's business knowledge leaders to ensure the content you develop is accurate and engaging, and you'll also work with marketing strategists and sales teams to align your content with the company's messaging, branding and growth strategies. And if your client is a freelancer like you, all that marketing equipment and strategies will be handled by that person individually.

How can you get a job as a freelance content creator?

To work as a freelance content creator, you must have obvious skills in writing, editing, design or production and a solid portfolio of projects that demonstrate your experience. Search sites like Upwork and Fiverr for short-term, project-based opportunities, or use a traditional job site to find longer-term work. Also, don't forget to use your social networks to promote your work and get clients more organically. Some clients will prefer to hire freelancers with a professional degree, or simply with specialized knowledge in disciplines needed for content creation. But don't be discouraged, anyone can learn how to create content!

You have to consider that also, like any other job, content creation requires the ability to have self-initiative, good time management and communication skills. Since your duties require you to interact frequently with clients, you must have a positive attitude and be open to constructive criticism.

The best tips for success as a freelance content creator

While we know that anyone can learn to create content, there are certain things you need to keep in mind to run a successful freelance content creation business. Here we leave you with a small, but effective, list of tips to succeed as a freelance content creator:

  • Pick a niche and become an expert.
  • Actively consume information every day.
  • Practice brainstorming and producing content every day.
  • Develop your own voice.
  • Build your network.
  • Establish a regular routine with scheduled breaks.